It is only a theory, but not without reason. Too many new business plans start with a large loan when it’s not necessary. Markets and changing times have too many factors for anyone to be right all the time. Real estate flipping is a bit more predictable and depends more or less on how many people are in your address book. But new ventures.. What actually makes a concept successful?
Does the logo need to change? Will your “need” expire in the second year of a three year plan? Does the product need excessive engineering or is it best to shoot from the hip? Can YOU shoot from the hip at this target market or do you need to hire an expert? Which expert should you hire or how should you hone your own accuracy? How do you know who to hire for this industry?
The questions for new ventures can only be answered with testing. · · · →
