Businesses know it is bad business to badmouth other businesses. Competition between coffee shops and skate shops can get downright ugly, but there is a line of negativity that these entrepreneurs know must not be crossed. Those who cross it ensnare their customers in a guild feud and their business walks out overnight.
In business, this is easy to understand: Respect your competition.
This fully applies to Sunday morning “fellowship” congregations, but only in practice, never in name. If you see the business guild on Sunday morning for what it is, “respect between competitors” is easy to navigate. Pastors “respecting each others’ parishioners” makes perfect sense, you will know what to say and not say and when to say and not say it. The entire collection of Sunday morning territorial turf battles are perfectly sensible, if seen from the vantage point of respect between business competitors.
But, pastors can’t explain it so cut and dry. · · · →
I miss the good old days when a Twitter follow notice was from a person. Now, it seems everyone is a professional whatever, consultant in whoknowsit, and designer and entrepreneur in almost everything imaginable.
What’s with the follow-back fad? I follow people because I like their Tweets.
Marketing through social blogs and media wastes money. It’s the new telemarketing.
People don’t follow you because you merely because you follow them—that doesn’t make sense from a leadership perspective or a tweetership perspective.
People are interested in your Twitter account because they are interested in your company, not interested in your company merely because you have a Twitter account.
People get interested in your company because they heard about your company over lunch with a friend or because they saw your Tweet get retweeted by their friends. So, a social presence on Twitter doesn’t mean that you follow a thousand people who don’t know you, but that they retweet you. · · · →
It is only a theory, but not without reason. Too many new business plans start with a large loan when it’s not necessary. Markets and changing times have too many factors for anyone to be right all the time. Real estate flipping is a bit more predictable and depends more or less on how many people are in your address book. But new ventures.. What actually makes a concept successful?
Does the logo need to change? Will your “need” expire in the second year of a three year plan? Does the product need excessive engineering or is it best to shoot from the hip? Can YOU shoot from the hip at this target market or do you need to hire an expert? Which expert should you hire or how should you hone your own accuracy? How do you know who to hire for this industry?
The questions for new ventures can only be answered with testing. · · · →