Social Marketing Annoying

I miss the good old days when a Twitter follow notice was from a person. Now, it seems everyone is a professional whatever, consultant in whoknowsit, and designer and entrepreneur in almost everything imaginable.

What’s with the follow-back fad? I follow people because I like their Tweets.

Marketing through social blogs and media wastes money. It’s the new telemarketing.

People don’t follow you because you merely because you follow them—that doesn’t make sense from a leadership perspective or a tweetership perspective.

People are interested in your Twitter account because they are interested in your company, not interested in your company merely because you have a Twitter account.

People get interested in your company because they heard about your company over lunch with a friend or because they saw your Tweet get retweeted by their friends. So, a social presence on Twitter doesn’t mean that you follow a thousand people who don’t know you, but that they retweet you.  · · · →