The marketing message of Churchianity is, “If you don’t attend Sunday morning, then you can forget Jesus.” But the implication is, “If you attend Sunday morning, then you can forget the rest of the week.” For the last millennium, most people did either one or the other.
Former Churchainity members, recently disenfranchised, don’t want to forget Jesus, they want to forget Sunday morning and remember Jesus from when they first met.
Sinking business models often use marketing to stay afloat after a change in the tide. Maybe marketing Sunday morning had a reverse effect. Or, maybe it just didn’t matter.