Half of society has decided that they don’t want to be told what to do.
It’s not that they don’t want to be bossed or controlled. It’s not that they want freedom. Though, they tell themselves such. Actually, they just want everything to be their own idea.
They don’t ask whether their actions will succeed or fail. They don’t ask if something is good or bad, desirable, healthy, painful, useful, wise, or quite the opposite of all these. They only ask whether someone is “telling them”.
If you tell such people, “Go, thrive, and succeed,” they will fail on purpose.