Stake Your Loss

The Point

In the early stages of your “thing”, customers and clients will flock to you, but half of them might have nothing to do with your vision or your identity. The core strategy is to find the “one thousand” core customer base—your supporters, your audience who loves what you do and wants to pay you to do it.

They’re your visionary compass.

As you grow from fifty to one thousand, you will produce more material in line with your core vision, and you will lose those initial fans who liked what you had early, but not your true vision.