Sometimes the only way to get needed attention is to make drastic cuts against your own stuff. Steve Jobs sold the museum to help propel Apple into the future. Cortes burned his ships. It wasn’t easy for them and it won’t be easy for you.
You have your own painful self-cuts you must make, sooner or later. We need don’t cut back on our stuff every day, that’s not necessary. But, when the time comes, we always find an excuse—or five—to say, “Not today.”
No, we all must make painful cuts at times. Once we do, we grow.