The best smiles have teeth. An itch needs scratched. Likewise, a good business shouldn’t be too-well polished.
The marketing addict anonymous asks, “How much should we polish, then?” But that’s the wrong question.
Good business shouldn’t be overly polished because it should be focusing on quality at the core. YouTubers and radio hosts get large audiences, especially when they’re difficult to understand. They explain ideas worth learning about. Their audiences learn more and know it.
Polish-obsessed Big Business tries to compete with these rising, talented, new leaders with pretty diagrams that simplify similar ideas. They just don’t get it.