To people who always cower and tout false humility as a virtue, confidence seems like pride. Someone raised in a barn would call mom a Nazi for asking people to take their shoes off at the door.
It’s not that mom wants to hawk everyone, but everyone should want a clean house. And, it takes some confidence to even ask, just as it takes confidence to take off your shoes when asked, without being offended. Gratitude requires confidence.
It’s interesting how the people who complain the most about someone else’s purported “pride” usually complain about a lot of other things.