I don’t say it lightly. They’ve pioneered a lot with online search and their Gmail has proven to the world that the market likes “labels” instead of “folders”… not sure why no other email engines have figured that out. Perhaps it’s related to the fact that software is often written by programmers—who tend to think in terms of “exclusive categories” and Norton Commander/DOS file-system directories, forgetting that conversations affect more than one topic at a time.
But… back to Google…
How did they become famous? Why did we like them? What made them different?
AOL earned itself an early reputation for being the first and only company that found a way to spam our snail mail boxes with software. We “marked” them accordingly.
Yahoo! …it’s in the name itself: excitement. But, excitement about what? I mean, if your brand get’s people’s adrenaline going, they’ll quickly leave unless there’s a good reason. · · · →