Advertising Gone Too Far

Facebook’s becoming a billboard. It didn’t start that way. And that’s why we liked it. Then it went public… certified, accredited, accountable, regulated… and Zuckerberg’s ” business nose” was no longer sufficient to manage the company. Now, it’s run by the same tycoons who destroyed Government Motors.

Facebook is valuable and successful because people use it, not from the popularity of advertisers. It’s the audience—the users, the readers, the listeners, the people… We made Facebook into Facebook.

It was the same as Rush Limbaugh’s snaffoo with advertisers. He’s a controversial guy. That’s why people listen to him. Angry elitists were jealous, so, not understanding how business works, they heckled his advertisers. See, in Liberal grad school ville, Moderate politics, and Asia, when someone voices the slightest disagreement, everyone throws up their hands, apologizes, placates, negotiates, compromises, and forsakes every value that makes them unique. That’s not the case with job creators, pioneers, Jesus followers, Conservatives, and number one Radio Talk Show hosts.  · · · →

Google Headed Down

I don’t say it lightly. They’ve pioneered a lot with online search and their Gmail has proven to the world that the market likes “labels” instead of “folders”… not sure why no other email engines have figured that out. Perhaps it’s related to the fact that software is often written by programmers—who tend to think in terms of “exclusive categories” and Norton Commander/DOS file-system directories, forgetting that conversations affect more than one topic at a time.

But… back to Google…

How did they become famous? Why did we like them? What made them different?

AOL earned itself an early reputation for being the first and only company that found a way to spam our snail mail boxes with software. We “marked” them accordingly.

Yahoo! …it’s in the name itself: excitement. But, excitement about what? I mean, if your brand get’s people’s adrenaline going, they’ll quickly leave unless there’s a good reason.  · · · →