Generally, the public doesn’t like to hear bad news. Then again, in the news business, bad news sells. The public wants to hear something uplifting, but good news never gets watched.
There is a magical balance to strike, and it takes a kind of experienced perfection few ever reach: to deliver the truth in a way people would hear it. Much of the time the message is ignored comes due to much of the public not wanting to hear it.
The days of truth are a magical moment in history, when a messenger speaks perfectly and the people actually listen.