Tedious Waiting

The Point

The devil’s in the details, they say. Look at the projects in your life. If you’re going anywhere, everything seems to happen too slowly. Even then, it may be happening too quickly. Or, it may be happening at just the right pace.

While we could review the many anecdotes—good things come to those who wait, you can’t rush art, haste makes waste, et cetera—look at the value of making people wait. Many good brands have a waiting period—and it actually helps their sales. Consumers know the anecdotes about patience. So, they wait for leaders who do also.